Meeting your favorite influencers will soon be possible, but with two conditions
JVTech News Meeting your favorite influencers will soon be possible, but with two conditions
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Since bringing together thousands of users in the same place doesn’t seem to work, Meta is testing a different strategy: the company recently launched a “private world” within Horizon Worlds, specifically to allow influencers to create communities in VR. Ways to welcome a new audience?
Although this is still one of the horses of Meta, Mark Zuckerberg’s company, it must be admitted the metaverse is floundering right now. Various studies carried out recently underlined that the principle of virtual worlds to be explored in VR does not attract the attention of the crowd: in particular it can be cited that carried out by GetApp, a Barcelona-based software publisher, which highlights that only 32% of French today can explain in concrete terms what the metaverse is. 19% have never heard of it and 29% have heard the term before without understanding what it means.
Obviously, France is not the center of the world. However, all you have to do is connect to the Horizon Worlds platform developed by Meta, and accessible via the Meta Quest 2 helmet, to get to grips with it immediately. his enthusiasm was far from substantial. An almost empty virtual world is not interesting, but Meta sticks to Mark Zuckerberg’s dream, continues to develop its services. Companies are now trying to woo influencersoffering them new opportunities to reach out to their communities.
A “members-only world” to attract influencers
This week, meta search blog just announced arrival in the alpha test of a new feature in Horizon Worlds. It allows users to create “members only world”. This proposal differs from the existing “private room”, which allows each user to create a small private world to accommodate his friends.
During the alpha test, a “members only world” able to accommodate up to 150 registered members and up to 25 simultaneous visitors. The aim of this proposal is quite clear: encourage influencers and other content creators to create virtual worlds where their communities can invite themselves into virtual reality. Meta explains that “creators can offer exclusive and personalized experiences” and even “offer exclusive access to VIP supporters”.
“With complete control over who has access to visit their world, creators can consistently provide positive experiences where people can connect and foster strong, thriving communities. Our goal is to put design in the hands of creators so they can fully create the experiences they want to give others.”explained Meta.
Meeting influencers in VR is possible, but…
Meta’s idea is rather interesting. Today, the communities that cluster around web personalities are numerous, and they generally focus on discussion channels like Discord. By using Horizon Worlds instead or in addition, connections between influencers and their communities can be established a whole new dimension.
However, this implies two important conditions. The first is that influencers decided the metaverse had real interest for him and his communityand therefore agreed to invest time (and money!) in the creation of a “world member”.
The second is thatsociety needs to respond. This implies that its members have a compatible virtual reality headset, ideally the Meta Quest 2 which currently costs 449.99 euros. Admittedly, such devices could have other uses, particularly video games, but is it motivating enough to check out?
With this test, Meta is clearly going to test the waters. The company specified that this was only the beginning of its approach, and underlined that Horizon would be “coming soon to web and mobile” : way to make it clear that the concept that ties the metaverse to VR is crumbling, essentially out of the need to reach a wider audience. And if influencers can also participate, even better for the company…