Art, materials and methods
Lovers of beautiful fabrics and designs or simply curious find themselves in showrooms and pop-ups open on the occasion of the 13th edition of Paris Déco Off and 3rd Paris Déco Home. Find new trends and collections.
Carole Locatelli and Hughes Charuit were the first to think of it, to apply, in 2010, to décor publishers, manufacturers of fabrics and trimmings, which were considered elitist, competing with ready-to-wear and ready-to-wear to furnish. , better visibility. Their showrooms are only open to professionals (decorators, upholsterers), and it is indeed a small revolution in France that the Paris Déco Off has brought to the sector, by allowing all lovers of fine craftsmanship to push the doors of these sometimes intimidating places, which capitalize on decades of creative history.
By reinstating simplicity into high décor, Paris Déco Off has enabled the publisher to appeal to a premium target group that wants to mix extraordinary, timeless works as well as temporary favourites. “The return of wallpaper is an absolute illustration of this state of affairs. Acclaimed by the younger generation who love being able to change up their decor by simply putting a length or two. Nearly a third of our homes had a wallpaper collection in 2010. Today, they publish almost everything, including paint brands like Little Greene and Farrow & Ball.” show the event organizer, the tandem rich in multiple perspectives, the master of luxury for him, the sociology of behavior for him. Encouraged by the success of their initiative, they decided in 2020 to simultaneously launch Paris Déco Home. Dedicated to furniture, lighting, tableware, decorative objects and accessories, “This complementary and synergistic event makes it possible to offer people, within a limited radius, a high overall decoration”, they specify. All with a festive atmosphere, around a buzzword – hospitality – and a modus operandi: street entertainment evokes magic, and giant lights dotting the left and right banks are the hallmarks.
Each issue reveals its share of surprises, when the venues Saint-Germain-des-Prés, left bank, and Petits-Pères, right bank, are transformed into a theater with extraordinary performances. We’ve seen oversized furniture in outdoor textiles, ski resorts rebuilt with their upholstered cabins, Parisian street furniture icons dressed up by the biggest names in design… “Visitors must go from discovery to discovery without ever getting bored: they are not at an exhibition, but at an event. With their “wow” effect, oversized shoes have uplifted the outdoor sector, allowing the general public to discover an abundance of creativity. With last year’s must-have street furniture, it’s a question of asserting a Parisian dimension by paying homage to the pieces of myth that have shaped the face of the capital, for two-thirds of our diners are foreigners, and here they are. the Paris they love”, organizer details. These meetings never cease to be international, both in terms of participants and visitors. “We can say that today the whole world is waiting for the whole world at Paris Déco Off-Home. In 2010, exports represented nearly 20% of household turnover, currently around two-thirds.
Recycled cartons and high end invoices
This year, the main event Paris Déco Home, “Le Carton emballe la déco”, illustrates the theme of environmental responsibility and the synergies that operate between the two events. Two transparent bubbles, diskenographic by stylist Alice Forest-Dietsch, reveal all the possibilities of cardboard furniture, 100% circular, whose raw materials are free and abundant. They are completed by seven cardboard craftsmen, put together collectively by Emmanuelle Burel-Zarée, silver medalist of the Academy of Arts-Science-Lettres. “The aim of this operation was to show that cardboard is a valuable material when done well, explain this. He knows very few technical limitations and no one can resist him. Light, compact, durable, moisture-, fire-treatable, makes small pieces and very large formats, in all possible finishes. One of the bubbles, installed in the Place Saint-Germain-des-Prés, recreates an office bedroom with lace mats and raw cardboard; the other, place des Petits-Pères, recreates a fun and colorful kitchen-living room. The cardboard furniture here is decorated with creations from Paris Déco Off, including a monumental chandelier and lifelike trompe-l’oeil trim, custom made by Samuel & Sons. Get a taste of what awaits visitors in Paris Déco Off’s 100 showrooms and pop-ups featuring the best collections of the year.
Until January 22nd. Free shuttle service to go from one bank to another. Info about Paris-deco-off.com and Paris-deco-home.com.