EcoRéseau Business – Sports NFT: when the art of collecting goes digital!
Estimated reading time: 2 minutes
Let’s talk sports, think business. Focus on two NFT projects combining sports and collections.
Unsurprisingly… NFTs – tamper-resistant digital art – have finally invaded the world of sports. Many projects have appeared recently and are generating new interest among non-fungible token buyers.
The sports NFT project caught the attention of buyers. It’s from the collection. In the world of sports, fans always like to stack cards, stickers or other posters. For them, the future of their passion is now written in digital…
Sorare, panini album 2.0?
Surely you have heard of Sorare. These virtual cards jolt each other. A project for football fans, and supported by footballers. In the blockchains, the goal is to create the most successful and rare team. The biggest clubs, as well as the most prestigious leagues, have sold their licenses to the company behind the project. It is therefore possible to buy, on a huge transfer market, all new football stars.
A plus compared to classic panini albums? the possibility of winning the competition thanks to his team. There are several, depending on the championship or other criteria (age, nationality, etc.). Competitions are won thanks to the scarcity of players and their performances on the field. For the connoisseur, the equivalent of “Mon petit gazon” in an enhanced version… and for a fee!
And at the financial level, the Sorare project plunged the counter into a panic. Due to the so-called unique cards (which exist only in one copy) reach large amount. Erling Haaland, a Norway international who plays for Manchester City, boasts of having the most expensive card in the history of the game, at 265 ethereum. Or 610,000 euros at the time of purchase. Gavi, Kimmich, Vinicius Jr and Mbappé round out the rankings with their unique cards selling between 238,000 and 395,000 euros. Only that!
NBA Top Shot, Had a Historic Big League Moment
Every self-respecting sports fan remembers the iconic act that marked him in his youth. In the NBA, where storytelling – and icon starification – seems to be a big league affair, all projects found. Still have to start. NBA Top Shot does it. An NFT platform that offers users the opportunity to buy game shares that characterize the modern NBA.
At the top of the sales list, Lebron James’ dunk in the final against the Miami Heat in 2020. That year, the so-called “King” has been on a mission. It won the title for the Lakers as a tribute to Kobe Bryant, who had tragically died a few months earlier.
Symbolic as well as historic, this act of James courted buyers who were prepared to pay $230,000 to buy the extract in the NFT. Lebron also takes four of the top five spots in record sales ratings. More players than ever bankable…
But the market could still be turned upside down if project makers decide to expand their offerings. Gambling stocks that marked the 1980s, 1990s, 2000s could reach new price records. that crossing by Allen Iverson on Tyronn Lue, or Michael Jordan’s winning shot to bury the Utah Jazz in 1998 are all great examples. For sure, collectors will pick up these pieces of history at a price of gold…
Extension…
Kia & Australian Open, the union that never ends! • Tournament partner since 2002, the automaker just extended his contract for another five years. Therefore, the Kia label will grace the Grand Slam courts until 2028. The announcement was made in the presence of Rafael Nadal, the brand’s official athlete. For the 2023 edition, the manufacturer will provide a 100% electric model to transport all their players, staff and officials.
No more red for Arsenal • The specter of knife attacks continues and worries London’s highest circles. In an effort to curb this phenomenon, the club from artillery and its kit supplier, Adidas, have made a custom jersey, which was used on one occasion during an FA Cup game against Nottingham Forest. The usual red – Arsenal’s symbol – give way to empty very neat. The jersey is not available for sale, you must volunteer at the campaign partner association to receive it. Once ain’t custom, London ain’t blue or red, London is white.
